Introduction
Building a great feature is only half the battle—if users never discover it, it might as well not exist. This guide covers the main announcement formats and how to match them to feature significance.
Banner Announcements
See our in-product banners guide—ideal for moderate-significance features that deserve visibility without full interruption.
Modal Announcements
Reserve for major feature launches genuinely warranting full attention—see our modals guide for when interruption is justified.
Badge-Driven Discovery
A small "new" badge or dot indicator near the feature itself provides ambient, non-intrusive discovery—effective for users who prefer to explore at their own pace.
Story-Format Announcements
See our in-app stories guide—effective for announcing feature sets or major updates that benefit from a sequential, narrative explanation.
Targeted vs Broadcast Announcements
Use segmentation to announce features only to users likely to benefit—broadcasting irrelevant announcements to your entire base dilutes engagement and creates announcement fatigue.
Measuring Announcement Effectiveness
Track awareness (view/impression rate), interest (click-through), and ultimately feature adoption—announcement success should be measured by actual usage lift, not just impressions.
Conclusion
Match your announcement format to feature significance—banners for moderate updates, modals for major launches, badges for ambient discovery. Segment by relevance and measure success through actual adoption, not just visibility.
Related Resources
- Feature Adoption: How to Get Users to Try New Features
- Feature Discovery: Helping Users Find What Matters
- In-Product Banners: Announcement Strategy
Ready to announce features that drive adoption? AppStorys helps you match format and targeting to feature significance. Book a demo.
