Inspiration Gallery
Paytm delights users with Scratchcards
Paytm, one of India’s leading digital payment platforms, has creatively integrated Scratchcards into its app experience to boost user engagement and reward loyal customers. These Scratchcards appear prominently after transactions in a prime visibility zone where they immediately catch the user’s eye.
Instead of relying on traditional cashback or static offers, Paytm delivers interactive, tappable Scratchcards that feel playful and rewarding. This gamified format taps into users’ curiosity and excitement, encouraging them to engage actively rather than passively scrolling through deals or wallet balances.
Why It Feels Effortless
Scratchcards tap into familiar game mechanics that users instinctively understand scratch to reveal rewards, tap to claim. Paytm smartly adapts this to a payments context, turning routine transactions into moments of delight and anticipation.
The format is bite-sized and visually engaging, which lowers cognitive load while maximizing the thrill of winning. Whether offering cashback, discounts, or exclusive vouchers, Scratchcards act as subtle incentives that encourage deeper app usage without feeling pushy.
By blending familiar gaming elements with practical rewards, Paytm solves the challenge of user disengagement. It ensures users don’t just complete transactions they look forward to what comes next. The result is a joyful, high-engagement experience that feels more like winning and less like spending.
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