How Khatabook Uses AppStorys to Drive Key In-App Actions
Khatabook uses AppStorys to solve multiple in-app engagement and product adoption challenges. Instead of relying on app releases, external campaigns, or manual communication, Khatabook was able to launch targeted in-app experiences directly through AppStorys.
Increase Shop Location Setup
Challenge
A large number of users had not completed their shop location setup inside the Khatabook app. This was an important step because shop location data helps improve user profiles and supports better product journeys in the future. The challenge was to nudge users at the right moment without making the experience complicated.
AppStorys Solution
Khatabook uses AppStorys to launch an in-app modal for users who had not set up their shop location. The modal clearly prompted users to complete their shop location setup and appeared directly inside the app experience, making the action more visible and easier to complete.
10% of users setting up their shop location
Impact: AppStorys helped Khatabook improve profile completion by turning an ignored user action into a visible and actionable in-app prompt.
Move Users from Old App Version to Latest Version
Challenge
Khatabook wanted to move users from an older app version to the latest version. This was important to ensure users had access to the newest features, improved experience, and better app performance. The challenge was that many users do not update apps unless they are strongly prompted to do so.
AppStorys Solution
Khatabook uses AppStorys to launch a full-page modal for users on the older app version. The modal was designed as a forced upgrade prompt with no cross button or skip option. This ensured that users clearly saw the update message and were guided toward upgrading before continuing.
70% of the users upgraded
Impact: AppStorys helped Khatabook accelerate app version adoption and reduce dependency on users manually discovering the update through the app store.
Increase Loan Application Intent
Challenge
Khatabook wanted to increase loan applications from users who were most likely to be interested in credit products. The challenge was to communicate the loan offering in a format that was engaging, visible, and shown to the right users at the right time.
AppStorys Solution
Khatabook uses AppStorys PiP video format to target users who were most likely to apply for a loan. The PiP video stayed visible inside the app experience and helped explain the loan offering in a more engaging format compared to a standard banner or text-based prompt.
High Intent Loan Application Conversion
Impact: AppStorys helped Khatabook drive higher intent toward its loan product by using contextual video communication inside the app.
Overall Impact
By using AppStorys, Khatabook was able to drive multiple high-value user actions directly inside the app.
AppStorys enabled Khatabook to influence user behavior in real time through targeted, high-impact in-app experiences.
