How Delhivery Uses AppStorys
to Drive Engagement
Delhivery uses AppStorys to improve in-app communication with users through Stories. Instead of relying only on push notifications, banners, emails, or external marketing channels, Delhivery was able to showcase important updates directly inside the app in a highly visible and engaging format.
Highlight New Launches
Challenge
Delhivery regularly launches new services, features, and offerings for its users. However, users may not always notice these updates through traditional communication channels. The challenge was to make new launches more visible inside the app without disrupting the user experience.
AppStorys Solution
Delhivery uses AppStorys Stories to showcase new launches directly within the app. Stories helped the team present updates in a visually engaging format that users could quickly tap through and understand.
AppStorys helped Delhivery make new launches more discoverable and ensured that important product updates reached users inside the app experience itself.
Promote New Cities Served
Challenge
As Delhivery expanded its service coverage, it needed a way to inform users about new cities and locations being served. The challenge was to communicate expansion updates clearly and frequently, especially to users who could benefit from the newly available services.
AppStorys Solution
Using AppStorys Stories, Delhivery highlighted newly served cities and service expansion updates inside the app. This gave users a clear and accessible way to discover where Delhivery services were now available.
Stories helped Delhivery build awareness around service expansion and improved visibility for new city launches directly among app users.
Drive Promotional Communication
Challenge
Delhivery needed a flexible way to share promotional content, seasonal updates, offers, and general brand communication with users. The challenge was to keep users informed without overloading them with push notifications or depending on app release cycles.
AppStorys Solution
Delhivery uses AppStorys Stories as an ongoing promotional content layer inside the app. The team could publish visual updates, announcements, and marketing communication in a format that felt familiar and easy for users to consume.
AppStorys enabled Delhivery to keep users engaged with fresh promotional content while maintaining a seamless in-app experience.
Overall Impact
By using AppStorys Stories, Delhivery was able to turn its app into a stronger communication channel for product updates, expansion announcements, and promotional campaigns.
With AppStorys, Delhivery could keep users informed and engaged through a simple, visual, and scalable Stories experience inside the app.
